Marketing is a set of strategies and techniques used by companies to promote and sell their products or services.
Its goal is to understand and address the needs and desires of customers, creating value propositions that meet those demands profitably.
Marketing encompasses activities such as market research, customer segmentation, product development, pricing, promotion, and distribution.
It relies on market analysis and effective communication to generate interest, drive demand, and foster customer loyalty. Marketing is essential for the success and growth of companies in a competitive environment.
