Competitive advantage refers to the attributes, resources, or capabilities that a company possesses, enabling it to stand out and have a favorable position in relation to its competitors.
These advantages may include aspects such as product or service quality, innovation, operational efficiency, recognized brand, or customer loyalty.
Competitive advantage is fundamental in the business world as it helps a company differentiate itself and stand out in the market, which can result in greater long-term success and profitability.
