A trademark is a symbol, name, word, logo, or distinctive design that identifies and distinguishes a company’s products or services from those of other companies.
By registering a trademark with the intellectual property office, exclusive rights are obtained over its use in the specific market and protection is secured against unauthorized use by third parties.
This provides recognition and reputation to the company and allows it to maintain its identity and reputation in the market, thus protecting its business interests and avoiding confusion with other similar brands.
