A multinational is a company that operates in multiple countries, with presence and commercial activities across different parts of the world.
These companies are characterized by having subsidiaries, branches, or affiliates in various countries, often with a global organizational structure. Multinationals seek to expand their reach and capitalize on international market opportunities.
They typically offer a wide range of products or services and employ marketing and management strategies tailored to each country’s specifics. Their main objective is to achieve growth and success on a global scale.
